50% of the world's population occupies 31% of speaking roles in movies, 23% of leading roles, 19% of script writers and 7% of directors. No points for guessing the under-represented demographic I refer to is women. Some may argue that films try to capture reality - according to the Fortune 1,000 list released in 2013, just 4.2 percent of the top 1,000 companies in the US had female CEOs and the global participation rate of women in national-level parliaments is barely 20%. My counterpoint is that the film industry is potentially the single most influencing sector that has the potential to change the dominant narrative and create emotional connections that trigger human action, break regressive stereotypes and change public perception. This allows film makers to go one step beyond capturing reality - it allows them to transform it.

Even more disturbingly - sexualization is the standard for female characters globally. Women are twice as likely as men to be shown in sexually revealing clothing, partially or fully naked and thin. In a world where corporations invest millions of dollars to make girls feel like they need make-up to be 'beautiful', where the media has made 'attractive' synonymous with 'anorexic', where magazines feature air-brushed cover girls with unattainable standards of of 'perfection' that permanently lowers the self-esteem of women across the globe - I would urge the film industry to view this as an opportunity to step up and be part of the solution, not the problem.