Are British audiences engaging in cinema? This Little White Lies article explores British culture vs. Swedish culture when it comes to cinema watching. I'm all too familiar with the "toxic glare of disapproval" that comes with laughing 'too loudly' or uncontrollable sobbing... (I'm a crier) from angry audience participants. But I would be lying if I said I didn't also give the glare to screaming Twilight fans (yes I saw it in the Cinema). Should we be so self conscious in the cinema, especially with the arrival of 3D and now 4D films that seems there to create a reaction; "Oh my god that little yellow minion is heading towards me and my seat is shaking while being sprayed with water ahhhh". Cinema is meant to be fun, films want to get a reaction out of Audiences, if your not laughing, crying or screaming there's got to be something wrong with the film right?
Sweden is a country with a lot of good ideas. Gender equality in parenting, making salt-coated liquorice an inexplicably delicious thing, putting open flames on the pavement in front of every bar so patrons will think they’ve descended into the seventh circle of hell. Yet, as the Nordic winds carry the last echoes of this 2015 Gothenburg Film Festival out to sea, what’s left is the realisation that Sweden may even have cracked the code of movie theatre etiquette. From our vantage, what the festivalgoers at Gothenburg possessed was something that could only be described as wondrous: an openness which saw them so enraptured, so present in the moment that they lost themselves utterly to the darkness of the auditorium.