£75 is a lot of money. But it is clear you are paying for more than just a seat and a film. I was completely unaware of lasts years Back to the future screening so now I am determined to follow Secret Cinemas every move! To go or not to go. I'm sure whatever happens it will be amazing. But the excitement of not knowing what the film will be has gone. I like the idea that you have NO idea what is going to happen. The smaller events are more personal like their Alien event and Brazil. And Star Wars fans can be scary...
The decision to reveal the next chosen film, and to ensure it’s one that appeals to the widest audience possible, has shifted the focus of Secret Cinema. The company, which is also bringing its Back to the Future event to Los Angeles later this year, is becoming an international brand. Last summer’s Hill Valley experience outgrossed studio-released summer titles such as A Million Ways to Die in the West (itself a BTTF III homage) and it’s expected that The Empire Strikes Back will also be a success.
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