Take a look at the new idents for Channel 4. They are directed by Jonathan Glazer, director of Under the Skin which played on Film4 last night (it was quite terrifying). The four ads are a bit weird but quite beautiful and definetly worth a watch.
Trust Jonathan Glazer to be given a corporate gig and to turn it into a work of filmic art that tickles the senses and defies all previous work in that medium. The four new idents he has made for Channel 4 cannot truly be defined as 'idents' – as they are not identifiably linked to the brand in any hitherto understood way. These four mini films are abstract, making striking use of natural settings, science-fiction images and a Mica Levi score, just like last year's feature masterpiece, Under the Skin.