As if the world wasn't crazy enough about apps and emojis already, Disney has only gone and announced the launch of their own line, which includes 400 Disney Pixar themed icons.
A fantastic marketing move by Disney some may say? The legacy of this brand stretches for years into history and the emotional connection that adults and children alike possess for the brand is astonishingly strong. Interestingly, you can only come into possession of the emojis through Disney's very own 'catch 'em all' style game, Disney Emoji Blitz (sounds very Pokemon Go-ish to me...). Word on the grapevine is that it's pretty addictive so I plan on steering clear.
People generally use emojis as a way of expressing emotion (and at times to eliminate selecting from a pool of highly unsociable words and phrases), so to marry that notion with one of the world's leading, historical and multi-faceted brands can only be a total winner right? After all, emotional marketing works, it's proven. What better way for Disney to connect to the masses than through it's very own game and selection of exciting new emoji characters to add to the Whatsapps! Read more below:
On Thursday, Disney Games released a trailer debuting nearly 400 new emojis, all of them Disney or Pixar themed. Emojis come from both Disney classics, including Alice in Wonderland and Mickey Mouse, and (slightly) more modern movies, like The Little Mermaid and Lilo and Stitch. In order to collect these emojis, however, you'll first have to play a strenuous matching game called "Disney Emoji Blitz." No matching, no Disney emoji for you. Disney emoji will be released to iOS and Android. Soon enough, teenagers and grown adults everywhere will be able to express their secret mermaid side with an Ariel emoji, or a magical moment with the magic hat emoji. Don't want to use words to express your feelings? Let America's most beloved/controversial brand do the job for you.